Complete Journeys Powered by PathFactory
Paid Social
CP
Display
CP | TE
Email
ABM
TE
Website + Retargeting
Dynamic TE - (VisionScale:BOA)
Industry focus (Signifyd)
Cigna Regional FocusPersona/Segment: Procurement (HCIX)Persona/Segment: Supply Chain (HCIX)Persona/Segment: Finance (HCIX)
ABM 1:1
Dynamic ABM - Adobe + Home DepotDynamic ABM (backend login) - Adobe GenAI Studio
ICP-A: Anaplan targeting Google
ABM Sales
ABM 1:1 SalespersonAccount-Specific Resource Hub (Inverta x Uber)PathFactory Opportunity Page
Feature Item Title
Section subheading placeholder Feature Item Description
Nurture Campaign
Email 1 (PF)
Email 2 (PF)
Email 3 (PF)
Email (CP VisionScale)
Webinar
Webinar Invite (CT + Form Asset)
Attended
No Show
Advertising
PPC CP
Display CP | TE
Content Syndication (CP)
Linkedin CPLinkedin CP (HICX)
Other Tactics
Chapterized eBook (CP)
Newsletter
Welcome/Onboarding
In-Person Presentation + QR code (scroll to QR)
Website
Monte Carlo - Overlay
Riskified - Overlay (Product Tour)
Sentinel One (resource overlay)
Stibo (Learn about PDX - new tab track)
Resource Center
Signifyd (Explore)MinIO (CMS + PF)
Cube (resource centre TE)
Quokka (resource center TE)
Arctic Wolf (microsite + tracks)
Website Tools
6Sense Resource PagePF Concierge "Featured Content"
PF Guide
Sysdig - Guide & Concierge
Qiagen - Guide & Concierge (overlay)
Spirion - Guide (left side)
Upsell (TE)Sales - Prospecting (TE)
Sales - Follow Up (TE)
FMB Alert
SFDC Reports using PF Data
PathFactory Opportunity Page (Arya)
Account-Specific Resource Hub (Inverta x Uber)Cigna - Healthcare Partner Enablement RC (Show don't share)Bluecat - Cisco Partner Enablement
Analytics, Content Strategy & Integrations
Content Playlist/Templated Experiences
Library Insights
Marketo Integration Deck
PFRI
Home Page Analytics
Classic Experiences
Track AnalyticsPathAnalytics
